Fraud & Disputes

Personalize Your Experience

FTC Proposes AI Impersonation Protections

The Federal Trade Commission is seeking public comment on a supplemental notice of proposed rulemaking that would prohibit the impersonation of individuals. The proposed rule changes would extend protections of the new rule on government and business impersonation that was finalized by the Commission on February 15, 2024.

The agency is taking this action in light of surging complaints around impersonation fraud, as well as public outcry about the harms caused to consumers and to impersonated individuals. Emerging technology – including AI-generated deepfakes – threatens to turbocharge this scourge, and the FTC is committed to using all of its tools to detect, deter, and halt impersonation fraud.

ePayResources participates in the Payments Innovation Alliance Cybersecurity and Payments AI Project Team to help develop resources to educate financial institutions on related fraud threats. You can also learn how AI is being used to combat fraud at ePayConnect 2024, with sessions like Leveraging an AI Strategy Against Emerging Fraud Trends. Take advantage of our President's Day discount through 2/29 and save $145 off the registration fee!

Click Read More for the complete press release from the FTC.